Nadine approached me to work on a BRAND CREATION to showcase her wildly creative and heartfelt expertise in writing, marketing, and coaching. She was in the midst of a career transition, where she had been working for others for most of her career and felt called to step out and create a space of her own. In creating this brand, we created just that.
The brand centres around storytelling and connection focusing on how stories are connected and woven together. It’s about individual parts coming together as one like a patchwork quilt. It’s about the beauty and genius that exists in the micro and the macro and how they beautifully coalesce and intertwine. And it’s about fun, adventure, authenticity and a zest for life.
The goal in creating Nadine’s visual identity was to create vibrant, eclectic, creative and fun visuals that also encapsulate all the facets of Nadine’s heart-filled and captivating work.
“I’ve worked as a media professional for 25 years, but working with Patricia transformed how I see myself and how I show up professionally.
The branding work we did together went far beyond giving me a logo for my website. Patricia took time to understand who I am at my essence. With her intuitive gifts and careful attention to detail, she created a complete visual identity for me.
Everything from the vibrant colour palette and distinctive typography, to the quilt metaphor that anchors everything — it all feels both deeply personal and powerfully professional.
But the real transformation was in how Patricia helped me shift to owning my expertise without losing the warmth that makes my work resonate. That repositioning alone has fundamentally changed how potential clients respond to me, let alone how I see myself.
Patricia has a rare gift for seeing exactly what you’re holding at arm’s length and gently insisting you claim it fully. If you’re ready to stop playing small with your brand, Patricia will help get you there, beautifully. Almost as if by magic.”
— NADINE ARAKSI
